If you’re reading this, it’s late in 2019 and we have finally started our metamorphosis. We’ve been the Sands Hotel since 1972, and can account for some very colourful history. Back in the day (before Council crackdowns, resident complaints and drink-driving laws), the Sands Hotel was a live music venue with a fair amount of notoriety. We had a 2am license, and would crank out the rock-n-roll to the singlet-wearing, stubby-cooler-holding masses. There were drunken brawls and arguments over the pool table and ashtrays full of cigarettes. Our walls were a sickening shade of yellow, with port-hole windows and fish nets hanging from the ceiling full of faded plastic starfish and rusty hooks. We even had an aquarium. It was a pretty classy joint, all told.
Maroubra has changed a lot in the intervening years. Tooths became Tooheys and Franklins became a Woollies. Our old drive-through Bottle-O that sold cases of beer and casks of wine started selling ‘weird’ stuff like Sangiovese and Pinot Gris . We stopped selling cigarettes.
Then a whole bunch of new folks moved into the area. By the 2016 Census, people in Maroubra were most likely to be between 20 and 40. They mostly held a professional job in healthcare, education, construction or tech services. They mostly had kids.
So we decided to change too. Our new Southend Hotel is made for New Maroubra. A big horseshoe shaped bar to sit at and be social. A huge TAB with wall-to-wall video screens showing every sport you can imagine. A family room where you can paint, play, relax, read or be entertained in a safe, contained space. A function space with it’s own bar to host your next shindig. A bistro serving up good hearty pub grub at family-friendly prices. Kids meals that aren’t all fried and yellow-coloured. It’s all going to be here at Southend (named for the Southern most break at Maroubra Beach).
We hope you love it.